Soniq explaner video
Industry
FinTech
Client
Soniq
Year
2018
Overview
I produced an explainer/promotional video for Soniq — an open-source, cryptographic ERC-20 token on the Ethereum network. The video introduces Soniq as a fresh player in the music and crypto space with a playful, easy-to-understand presentation.
My responsibilities
I led storyboarding, illustration, and art direction for the project. My focus was on clear visual storytelling and a bright, approachable aesthetic. The creative direction emphasized playfulness and clarity so viewers could immediately grasp Soniq’s purpose as a music-focused token without getting bogged down in technical detail.
Resolution
The video increased awareness of Soniq and helped the project gain recognition in the market. Viewers reported better understanding of the token’s role and mission, and the piece served effectively in presentations and outreach to the music and crypto communities.